Welcome

Bodhi Venture Labs

Fueling Product Magic, Empowering Visionaries, Crafting Excellence

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Welcome

Bodhi Venture Labs

We help founders translate their dreams into practical execution plans

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Welcome

Bodhi Venture Labs

We coach Product teams in the art of working backward from the customer to find product market fit faster

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Welcome

Bodhi Venture Labs

Hands on Advisors with operational mindsets. Aligning good intentions with mechanisms to track impact.

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Welcome

Turn Your Product Vision into Reality: Equip Your Team for Success!

Product Management & Marketing Strategies

Unleashing Success: Building Effective Product and Product Marketing Strategies for High Tech Product Teams

Fractional Executive Leadership

Providing interim Chief Product and Marketing Officer services to guide your teams effectively

Founder and CEO Advisory

Offering hands-on, no-nonsense advice from someone who has walked in your shoes.

Investor Readiness

Preparing compelling pitches and strategies to attract the right investors.

Operational Audits

Delivering unbiased assessments to enhance team performance and processes.​

What do our clients have to say about us?

"Angus is a one-of-a-kind product thinker that is able to combine insights across design, engineering, strategy, and marketing into top-tier holistic product strategy recommendations. Spending time with him has truly leveled up our executive team’s thought process."
Dennis Thankachan |  CEO & Founder, Lightyear.ai
"Angus is a 10th Dan black belt in product vision and strategy with unparalleled product experience. His vision and strategy skills will help you see around corners and accelerate your business out of them. His extensive network has helped me and my digital health startup out of tight spots with some tech giants and into strong relationships with others, adding hundreds of thousands of dollars in real, measurable value.
Frayne Cook  |  CEO & Founder, Well Revolution
"I have had the pleasure of working closely with Angus and can attest to his outstanding leadership skills and ability to drive results. He has a unique talent for empowering product teams to collaborate effectively and deliver exceptional results."
James Novak  |  CEO, Zoovu.com
"Working with Bodhi venture labs has been an invaluable experience for us. Angus
insights and dedication have played a pivotal role in shaping our product vision, refining our strategy, and fostering collaboration among our team. We are grateful to have him on board."
Pat Huang  |  SVP of Product, Axion Ray
“Angus has been instrumental in guiding Sembly.ai's founders towards their most important goals. His experience, intensity, and ability to effectively communicate and shape strategy has had a unique and powerful impact on the company's relationship with customers and potential investors”
Gil Makleff  |  CEO & Founder, Sembly.ai
“The Bodhi Venture Labs team have been patient and thoughtful in interpreting our needs as an early-stage startup. They have provided invaluable advice as we navigate our strategy and execute our business plan. Angus' experience in the industry is unparalleled, and his willingness to share knowledge with us has been incredibly helpful.”
Raimund Wasner  |  CEO & Founder, Bithoop.com
about us

Level Up Your Product Strategy with On-demand Product Leadership & Advisory

At Bodhi Venture Labs, we empower product and business leaders by instilling best-practice disciplines in product management and marketing. Our goal is to guide leaders toward execution and self-sufficiency.

Founded by Angus Norton, who has held senior roles at Sony, Microsoft, Amazon, Xero, and Cisco, Bodhi Venture Labs bridges the gap between vision and execution. Angus's hands-on approach helps founders and executives at every stage of building and sustaining a business.​

We specialize in building high-performing, full-stack product teams, optimizing resources, and developing customer-centric products that deliver value. Our experience has taught us that great products require the right mindset, structure, and processes to evolve into sustainable businesses.

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What We Do

Full Stack Product Leadership: From Strategy to Execution and Go-to-Market

Product Management and Product Marketing teams play a crucial role in today's business landscape. They act as the modern-day Chief Operating Officers, overseeing all aspects of the business. A great product team possesses the unique ability to take a holistic view, considering every facet of the organization, from sales and support to marketing and engineering. By implementing effective best practices, your product team can effectively collaborate and deliver remarkable results as a unified force. Let us show you the way.

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