About Us

What do our clients have to say about us?

"Angus is a one-of-a-kind product thinker that is able to combine insights across design, engineering, strategy, and marketing into top-tier holistic product strategy recommendations. Spending time with him has truly leveled up our executive team’s thought process."
Dennis Thankachan |  CEO & Founder, Lightyear.ai
"Angus is a 10th Dan black belt in product vision and strategy with unparalleled product experience. His vision and strategy skills will help you see around corners and accelerate your business out of them. His extensive network has helped me and my digital health startup out of tight spots with some tech giants and into strong relationships with others, adding hundreds of thousands of dollars in real, measurable value.
Frayne Cook  |  CEO & Founder, Well Revolution
"I have had the pleasure of working closely with Angus and can attest to his outstanding leadership skills and ability to drive results. He has a unique talent for empowering product teams to collaborate effectively and deliver exceptional results."
James Novak  |  CEO, Zoovu.com
"Working with Bodhi venture labs has been an invaluable experience for us. Angus
insights and dedication have played a pivotal role in shaping our product vision, refining our strategy, and fostering collaboration among our team. We are grateful to have him on board."
Pat Huang  |  SVP of Product, Axion Ray
“Angus has been instrumental in guiding Sembly.ai's founders towards their most important goals. His experience, intensity, and ability to effectively communicate and shape strategy has had a unique and powerful impact on the company's relationship with customers and potential investors”
Gil Makleff  |  CEO & Founder, Sembly.ai
“The Bodhi Venture Labs team have been patient and thoughtful in interpreting our needs as an early-stage startup. They have provided invaluable advice as we navigate our strategy and execute our business plan. Angus' experience in the industry is unparalleled, and his willingness to share knowledge with us has been incredibly helpful.”
Raimund Wasner  |  CEO & Founder, Bithoop.com

Turning Vision into Execution: Expert Guidance for Product Leaders

We equip product and business leaders with proven best practices in product management and marketing. By modeling these strategies, we guide them from concept to execution, ensuring they gain the skills and confidence to operate independently.

Angus Norton

CEO/Founder

“I founded Bodhi Venture Labs after three decades of leading product management and marketing at some of the world’s most successful companies. I knew the lessons I had learned needed to be shared. Time and again, I’ve met talented leaders who had great ideas but lacked the experience or strategy to bring them to life.”— Angus Norton, Founder & CEO

At Bodhi Venture Labs, we partner with product leaders to envision, strategize, develop, and scale exceptional products. Our mission is to equip teams with the best practices in Product Management and Product Marketing, ensuring they can build customer-centric solutions that drive real business impact.

With executive leadership experience at Sony, Microsoft, Amazon, Xero, and Cisco, I’ve worked at the intersection of product, marketing, and business strategy, helping companies grow from startup to IPO and scale at global enterprises. I created Bodhi Venture Labs to bridge the gap between vision and execution, offering hands-on, practical advisory services that empower leaders to make confident decisions at every stage of their product journey.

Expertise That Drives Impact

Having served as Chief Product Officer, Vice President, and General Manager, I’ve built and led high-performing product teams that deliver real results. Through this experience, I coined the term “full-stack product manager”—leaders who possess a comprehensive understanding of building products end-to-end, from market validation to execution, go-to-market strategy, and long-term business growth.

What I Do

I help founders, executives, and product teams:

  • Build high-performing full-stack product teams that drive innovation.
  • Optimize resources and execution strategies for sustainable growth.
  • Develop customer-centric products that solve real problems.
  • Design the right structures, processes, and mindsets for long-term success.

A great product isn’t enough—successful businesses require the right leadership, strategy, and execution discipline. Whether you’re an early-stage founder or a seasoned executive scaling a high-growth company, I provide practical, no-nonsense guidance to help you navigate challenges and build a thriving business.

No matter where you are in your journey, I’d love to help turn your vision into reality. Let’s build something great together.

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